Every SEO campaign to boost rankings, conversions, and traffic includes on-page (also known as on-site) and offsite SEO. In theory, offsite ranking factors such as inbound links should have a greater effect on ranking than on-page factors, which the site owner controls. However, since search engine optimization is an art, not a science, it’s worth paying attention to on-page SEO. In addition, on-page SEO impacts the off-site variety.

So what exactly is on-page SEO? In a nutshell, it includes the SEO ranking factors a site owner controls, which we’ll discuss in more detail. The be-all and end-all of on-page SEO is UX, the user experience. On-page SEO consists of all those features that make a visitor value a website, such as its pages, content and architecture.