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How Open Graph Tags Work and Why It’s Important for Your Website

If you’ve ever shared a link on Facebook or Twitter and the preview information wasn’t showing up properly - the thumbnail was missing or the title was completely wrong - knowing about Open Graph tags can help.

Thanks to the Open Graph protocol, any web page shared on social media can become a rich graph object in a social graph. It promotes integration between social media platforms, like Facebook and Twitter, but with a certain level of control over how the information travels when it’s shared.

On-Page SEO Factors

Every SEO campaign to boost rankings, conversions, and traffic includes on-page (also known as on-site) and offsite SEO. In theory, offsite ranking factors such as inbound links should have a greater effect on ranking than on-page factors, which the site owner controls. However, since search engine optimization is an art, not a science, it’s worth paying attention to on-page SEO. In addition, on-page SEO impacts the off-site variety.

So what exactly is on-page SEO? In a nutshell, it includes the SEO ranking factors a site owner controls, which we’ll discuss in more detail. The be-all and end-all of on-page SEO is UX, the user experience. On-page SEO consists of all those features that make a visitor value a website, such as its pages, content and architecture.